M*A*S*H Cast Reunites for Forgotten 80s Tech Campaign
The beloved war comedy-drama M*A*S*H premiered on CBS on September 17, 1972, marking a historic television debut. The series spanned 11 seasons and 256 episodes, earning 14 Emmy Awards and a Peabody Award for its unrivaled critical and commercial success.
A major milestone was reached in 1983 when the series finale became the most-watched television episode in American history, drawing over 105 million viewers. Four years later, key cast members reunited for a significant IBM personal computer ad campaign in 1987.
The reunion saw familiar faces such as Harry Morgan (Col. Potter), Mike Farrell (B.J. Hunnicutt), Loretta Swit (Hot Lips Houlihan), and William Christopher (Father Mulcahy) joining forces to promote the growing world of computers. While Alan Alda (Hawkeye) and David Ogden Stiers (Winchester) did not participate in the initial rollout, Alda later appeared in separate IBM spots.