Marriott Bonvoy Surpasses 295 Million Members as Franchise Fees Rise 19%

Marriott International's loyalty program, Bonvoy, has surpassed 295 million members as of the second quarter of 2026. This growth can be attributed to new credit card agreements with JPMorgan Chase and American Express, which are expected to create incremental value for hotel owners, cardholders, loyalty members, and shareholders.

The company reported a 19% increase in franchise fees to approximately $1.02 billion from $860 million during the prior-year quarter. This growth was primarily driven by higher co-branded credit card fees, an increase in the number of rooms across its system, and higher revenue per available room (RevPAR).

Bonvoy's membership base gives Marriott a large global platform for driving reservations, customer engagement, hotel-owner demand, and financial-services partnerships. The program connects travelers with Marriott's hotel, residential, timeshare, yacht, outdoor lodging, and credit card offerings.

Marriott added approximately 17,900 net rooms during the quarter, including roughly 11,000 rooms in international markets. The company's development pipeline reached a record 4,186 properties and approximately 629,000 rooms, representing nearly 35% of its existing room system.