Maven Collective Survey Explores Microsoft Partner Growth Drivers

The Microsoft Partner ecosystem is vast and dynamic, comprising over 500,000 organizations worldwide. To better understand the drivers of growth within this complex network, Maven Collective Marketing has launched its FY27 Microsoft Partner Global Partnership Survey.

This comprehensive study builds on the findings of last year's research, which analyzed more than 185,000 data points gathered from 300+ Partners across six continents. The survey found that 87% of Microsoft Partners are listed on at least one Microsoft Marketplace, while 58% have received a Microsoft-sourced lead.

The FY27 survey delves deeper into the relationship between Microsoft engagement, distributor relationships, and funding realities, examining how these factors shape Partner outcomes. It also looks at where Partners are seeing customer demand and how they are building the skills and capabilities needed to deliver AI services.