McDonald's Crowdsources New Burger Ideas from the Public

McDonald's is calling on the public to create innovative new burgers using their 'burger builder' crowd-sourcing tool. The competition will see 80 ingredients made available for participants to design their perfect burger. The winning creations will then be produced in over 1,200 McDonald's restaurants across the UK.

The campaign aims to engage with customers and encourage creativity through food. By providing a wide range of ingredients, McDonald's hopes to inspire unique combinations that appeal to different tastes and dietary requirements.

While no specific date has been given for when the winning burgers will be introduced, it is clear that McDonald's is committed to listening to customer feedback and incorporating fresh ideas into their menu.