McDonald's Revives Monopoly Promotion Amid Stock Struggles

McDonald's is reviving its popular Monopoly promotion to boost momentum during a tough period for its stock, which has dropped over 17% this year. The fast-food giant will offer prizes including $1 million cash and vehicles from Jeep and Polaris as part of the game.

The promotion returns on October 6th and runs through November 1st, with customers able to claim prizes or enter bigger contests by scanning physical game pieces in the app. This year's offerings include a $1 million prize, Carnival cruise vacations, and free McDonald's for a year through a $1040 gift card.

McDonald's shares have lost ground over the past year, with an 18.84% decline since June. The company is set to host its Investor Day on Wednesday, where it will outline its medium-term strategy and targets. Analysts are watching for updates on menu innovation, restaurant remodels, and promotional activity.