McDonald's Stock Plunges to 52-Week Low Despite Spicy McNugget Revival

McDonald's stock price has reached a 52-week low of $259.85, marking a significant decline of 16% over the past year and 20% in just six months.

The company is attempting to reverse declining customer traffic by reintroducing its popular Spicy Chicken McNuggets nationwide on September 1.

However, second-quarter domestic same-store sales only increased by 0.8%, driven primarily by higher check averages rather than increased traffic.

Wall Street analysts have been adjusting their price projections downward, with an average target of $322.96 supported by 15 Buy ratings and one Strong Buy recommendation from Deutsche Bank, which increased its target to $345.