McDonald's Stock Price Plummets 31% Amid Rising Menu Costs

McDonald's Corp is facing a significant challenge as it attempts to revitalize its sagging stock price. The company's shares have dropped nearly 31% from their February high, making them on track for their worst annual return since 2002.

The issue lies in the fact that McDonald's menu has become too expensive for cost-conscious diners, who are looking for better value offerings amidst inflation and increasing competition. The company is struggling to win back these customers, which is crucial for its financial health.