McDonald's Stock Stays Below High Ahead of Monopoly Promotion

McDonald's stock remains 26% below its 52-week high as the company prepares to launch its U.S. Monopoly promotion on October 6, according to recent data.

The promotion will run through November 1 and will offer a test of customer traffic for McDonald's, which saw a 0.8% increase in comparable sales last quarter despite lower guest counts.

Eligible purchases can be made through the company's app, where players must register and scan pieces to participate.

Alyssa Buetikofer, McDonald's chief marketing and customer experience officer, promised 'more rewards' and a simpler digital game experience with this year's promotion.