McDonald's Tastes the Heat: Korean-Style Gochujang Burgers Hit Asia

McDonald's Korea is taking its Korean-inspired gochujang butter burgers to a wider Asian market, partnering with K-pop celebrity G-Dragon for the campaign.

The campaign will run across 13 countries in the region, including China, Vietnam, and Indonesia, with each market developing its own menu offerings based on local tastes and market characteristics.

McDonald's Korea has already launched two new chicken burgers, the McCrispy Gochujang Butter and McSpicy Gochujang Butter, along with gochujang-butter sauce as a separate dipping option.

The gochujang flavor reflects the growing international interest in Korean flavors, particularly among younger consumers who share their experiences on social media.