McDonald's Unveils $8.5 Billion Modernization Plan Amid Flat Fast Food Traffic

McDonald's is embarking on an $8.5 billion modernization plan to improve its restaurants globally over the next decade.

The company aims to automate more tasks, such as inventory and scheduling, and enhance kitchen operations to boost efficiency and productivity.

In addition to technology upgrades, McDonald's plans to introduce new menu items, including hand-breaded chicken sandwiches and wraps in the U.S. and other markets.

The introduction of hand-breaded chicken has shown positive results, with sales and quality ratings increasing at restaurants where it is offered.

McDonald's CEO Chris Kempczinski emphasized the importance of meeting customer demands for more protein-packed meals and varying portion sizes.