McDonald's Unveils Revamped Strategy Amid Disappointing Recent Performance

McDonald's is set to unveil its revamped strategy at an upcoming investor day in Chicago, aimed at regaining diners and reversing disappointing recent performance.

The company has faced challenges in effectively communicating its value menu, with only about two-thirds of franchisees implementing the 'under $3 menu'.

McDonald's plans to enhance its menu offerings by improving taste and quality, introducing more chicken options, including hand-breaded chicken, which demands more labor and time.

The investor day will also shed light on upcoming restaurant remodels, with new design guidelines expected to be unveiled every ten years.

McDonald's is targeting a reduction in general and administrative expenses to below 2% of systemwide sales, down from the current 2.2%, as part of its cost management efforts.