Mexico Retail Sector Sees Rapid Growth Amid Omnichannel Strategies

Mexico's retail sector is growing rapidly, driven by a combination of physical store investment, international brand entry, domestic sourcing, and omnichannel strategies. The Home Depot Mexico has invested nearly MX$500 million in Lerma, State of Mexico, expanding its store network and strengthening logistics, sourcing, and talent infrastructure to support long-term growth.

The project is part of a broader strategy to surpass 160 stores by 2030, increase Mexican sourcing, and integrate domestic suppliers into a more connected North American retail supply chain. Meanwhile, Primark has entered Mexico through a franchise partnership with El Puerto de Liverpool, expanding the Irish value-fashion retailer's international footprint.

New Balance will end 2026 with 21 physical stores in Mexico, combining network expansion and renovations with e-commerce to strengthen its omnichannel strategy. The company's growth comes as Mexico's retail market increasingly depends on higher average ticket values, digital sales, and store productivity.