Microsoft Bing Bolsters AI-Generated Image Safety with Content Credentials

Microsoft has integrated Content Credentials into its Bing platform, allowing users to create realistic images powered by a deep neural network from natural language prompts. The tool, DALL-E 3, is available in Microsoft Bing and BingChat.

DALL-E 3 is a text-to-image tool developed by OpenAI that can generate images of anything, including animals and people engaging in activities. However, the latest version of the tool has more safeguards to limit its ability to generate violent, adult, or hateful content.

Bing Image Creator has two features to ensure safety and ethics: Content Credentials for all AI-generated content and an invisible digital watermark feature that adheres to C2PA specifications. The Content Credentials feature confirms the time and date of original creation and adds metadata to AI-generated images so they can be identified as machine-made.

Microsoft plans to integrate Content Credentials capabilities into Microsoft Designer, while Adobe has also adopted the technology. The Coalition for Content Provenance and Authority (C2PA), which created the icon, believes that metadata can securely certify digitally the source and edit history of an image.