Microsoft Offers Personalized Deals in Xbox Game Pass Ultimate Price Experiment
Microsoft has been adapting its strategy for Xbox Game Pass Ultimate, following a significant backlash after raising prices by 50% earlier this year. The company is now experimenting with personalized pricing to win back subscribers who left due to the price hike.
Asha Sharma wants to bring back customers who haven't accessed Game Pass for some time or those who prioritize price above all else. Some users have reported receiving offers from Microsoft, including one user who was quoted a $16.09 monthly fee for a full year, which would save them over $80 compared to the usual $22.99 price.
Other users have received offers closer to $20 per month, with varying prices that suggest Microsoft is indeed offering personalized deals. However, the company has yet to comment on this development, leaving uncertainty about which users may receive these offers.