Microsoft Partner Ecosystem Under Scrutiny as Maven Collective Launches FY27 Survey
The Maven Collective Marketing firm is conducting its FY27 Microsoft Partner Global Partnership Survey to understand what's driving growth across the Microsoft ecosystem.
The survey builds on a 185,000-data-point study of Partners across six continents, which found that 87% of Microsoft Partners are listed on at least one Microsoft Marketplace, and 58% have received a Microsoft-sourced lead.
The new research examines how Microsoft engagement, distributor relationships, and funding realities are shaping Partner outcomes; where Partners are seeing customer demand; and how they are building the skills and capabilities needed to deliver AI services.
Maven Collective's CEO, Erica Hakonson, said: 'We want to understand what's driving growth, which investments are paying off, where the opportunities are emerging, and how Partners are positioning themselves as Microsoft's priorities shift.'