MiQ Unveils AI-Powered Solutions for Indian Marketers at Total Video Solutions Event

Programmatic services and technology partner MiQ recently held an exclusive event in Gurugram to showcase its commitment to the Indian market. The 'Total Video Solutions in the Age of AI' event highlighted MiQ's participation in Google's YouTube Activation Partner Program (YTAP) and featured a deep dive into MiQ Sigma, the company's AI-powered advertising technology.

MiQ's Chief Commercial Officer, Varun Mohan, emphasized that India's video ecosystem is at an inflection point due to the increasing fragmentation of consumer presence across channels and platforms. He stated that MiQ helps marketers drive performance in this ecosystem by unifying data, platforms, and measurement into one system through its proprietary AI platform.

MiQ Sigma is a key component of MiQ's offerings, enabling marketers to activate on YouTube and seamlessly integrate their marketing campaigns with broader video strategies. The company's partnership with Google and other industry leaders extends the capabilities of MiQ Sigma in addressing planning, activation, and measurement challenges across the fragmented video ecosystem.

The event featured an expert panel discussion on 'From YouTube to CTV and Beyond: connecting the modern consumer journey in a fragmented ecosystem.' The conversation explored how brands are navigating the increasingly complex video landscape and how marketers can connect diverse formats within YouTube with traditional and streaming TV, social media, and online video to build a unified full-funnel video strategy.