Muse vs. Siri: Can Meta's AI Agent Outdo Apple's Digital Assistant?

Meta's AI-powered Muse has generated significant buzz in recent weeks, putting a spotlight on its role in mobile commerce. This has piqued the interest of Wall Street analysts, with Bank of America's Wamsi Mohan weighing in on Apple's Siri digital assistant.

Mohan believes that Siri lacks the autonomous capabilities to take on Muse in executing everyday tasks and interacting with outside services. However, he maintained his Buy rating on Apple shares, with a price target of $370, indicating about 12% upside.

The analyst thinks that Apple will play a key role in running AI platforms directly on devices rather than in the cloud. This is because an increasing number of iPhone users are turning to Meta first to explain what they need or want to accomplish, which is crucial for mobile commerce.