NASCAR Honors 250 Service Members and Veterans with Heroes Pass Program

NASCAR and Coca-Cola have announced the recipients of their NASCAR Heroes Pass program. The program, part of NASCAR Salutes 250 Together with Coca-Cola, recognizes the service and sacrifice of active-duty service members and veterans.

The names of the 250 recipients were revealed on August 3, 2026. These individuals will receive a custom gift box delivered to their homes during the month of August. The package includes a NASCAR Heroes Pass hat, a personalized letter, a commemorative ticket, NASCAR pin, patch, mug, and challenge coin.

The selection process began earlier this year when fans were invited to nominate deserving active-duty service members and veterans for the program. A total of 3,000 nominations were submitted, from which 250 recipients were selected through an exhaustive verification process conducted by GOVX.

To celebrate these honorees, drivers Daniel Suárez, Chase Elliott, and Joey Logano personally surprised three recipients in Charlotte, thanking them for their service and welcoming them into the NASCAR family.