Newcastle United Secures Coca-Cola Partnership Deal

Newcastle United has expanded its commercial operations by partnering with Coca-Cola in a multi-year agreement. The partnership, which covers the UK and Ireland, makes Coca-Cola the official soft drinks partner of Newcastle United and presenting partner of St James' STACK.

The deal includes live music, interactive fan activities, matchday giveaways, and VIP experiences at STACK throughout the season. It will also feature digital content combining football, music, and the wider culture surrounding Newcastle.

Newcastle's chief revenue officer Dave O'Connor said that the partnership focuses on the identity of the city as well as expanding Newcastle's international reach. 'Together, we'll celebrate the things that make Newcastle such a proud and distinctive city,' he said.