Newcastle United Teams Up with Coca-Cola for Enhanced Matchday Experience
Newcastle United has signed a multi-year partnership with Coca-Cola, naming them as the club's official soft drinks partner. The agreement also sees Coca-Cola become the presenting partner of St James' STACK, Newcastle United's entertainment and fan destination located next to St James' Park.
The partnership will see Coca-Cola activate across Newcastle United's matchday and fan engagement ecosystem, with plans spanning live music, interactive experiences, giveaways, and VIP opportunities. The collaboration will also incorporate a creator-led digital strategy, allowing the partnership to generate content and reach audiences beyond the stadium.
Newcastle United's Chief Revenue Officer, Dave O'Connor, commented on the partnership saying, 'Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We're delighted to welcome such an esteemed partner to Newcastle United.'
Dusan Stojankic, General Manager at Coca-Cola Great Britain and Ireland, added that through this partnership, they look forward to 'creating unforgettable moments for fans and becoming part of the celebrations, traditions, and experiences that bring the Newcastle United community together.'