NFL Kicks Off Season with Expanded Sponsor Activations Across Multiple Brands
The National Football League (NFL) has kicked off its new season with a flurry of activations from corporate sponsors. Among them, Procter & Gamble's (P&G) brands are taking center stage, with 12 P&G brands supporting the NFL this season.
The list includes on-pack offerings for Old Spice deodorant, body wash, hair care, and other products, featuring athletes like Matthew Stafford, George Kittle, Jaxon Smith-Njigba, CeeDee Lamb, Bijan Robinson, and Saquon Barkley in TV, digital, and social media campaigns.
New for this season are Crest-branded toothpaste and mouthwash with NFL logos. Gillette has expanded its licensed NFL razor collection from 16 to 22 teams, including four 'throwback' razors exclusive to Walmart, with Patriots quarterback Drake Maye as a key endorser.
Other notable activations include Oral B's licensed NFL electric toothbrushes, which are expanding to include dental floss and manual toothbrushes. Head & Shoulders is back for its second year, with Aidan Hutchinson partnering with Lions rookie Blake Miller.