Nike, Nio, and AppLovin Stocks Plunge to 52-Week Lows

Shares of Nike, Nio, and AppLovin plummeted to 52-week lows last week as investors reacted to a mix of weak financial outlooks, competitive pressures, and legal challenges. Nike (NKE) saw its stock drop to a 13-year low of $31.97 after reporting weaker-than-expected fiscal Q1 2027 revenue and lowering its guidance. The company acknowledged that its turnaround will take time, citing ongoing struggles in its Sportswear and Jordan businesses, as well as lower demand in China.

Nio (NIO) also hit a 52-week low of $3.37 amid concerns over intense EV price competition and margin pressure. Despite delivering more than 25% year-on-year growth in Q3 vehicle deliveries, investors remain wary of the company’s profit margins and cash burn rate. The Chinese EV market’s aggressive pricing strategies are further squeezing Nio’s profitability.

AppLovin (APP) faced a setback after a San Francisco judge denied its request for temporary relief against Unity over a dispute involving advertising technology. The stock fell to a 52-week low of $266.84, raising concerns about the company’s ability to protect its proprietary data and technology. Analysts noted that the court decision does not resolve the underlying dispute, leaving uncertainty for investors.

All three stocks have seen significant declines this year, with NKE, NIO, and APP shares cratering between 33% and 60%. Despite the downturns, retail sentiment around Nike and AppLovin remained ‘extremely bullish,’ while Nio was viewed as ‘neutral.’