Nike Nio AppLovin stocks hit 52-week lows on weak outlooks and legal setbacks

Shares of Nike Inc. (NKE), Nio Inc. (NIO), and AppLovin Corp. (APP) all hit 52-week lows last week as investors reacted to weaker outlooks, profit concerns, and legal challenges. Nike’s stock dropped to a 13-year low of $31.97 after reporting fiscal Q1 2027 revenue and guidance that fell short of expectations. The company acknowledged that its turnaround will take time, citing ongoing weakness in its Sportswear and Jordan businesses, as well as lower demand in China. Analysts at Truist lowered their price target for Nike to $29, suggesting a 14% downside from its last closing price.

Nio reached a 52-week low of $3.37 amid continued worries about China’s competitive EV market and margin pressure. Despite delivering over 25% year-on-year growth in Q3 vehicle deliveries, investors remain concerned about the company’s profitability and cash consumption. Nio’s slower growth in Q3 has heightened fears about competition and pricing, with retail sentiment around the stock remaining neutral.

AppLovin also hit a 52-week low of $266.84 after a San Francisco judge denied its request for temporary relief against Unity Software over a dispute involving advertising technology. The ruling raised concerns about AppLovin’s ability to protect its proprietary data, though retail sentiment around the stock stayed extremely bullish. The company has accused Unity’s Ad Quality SDK of improperly gathering information linked to advertisements on its MAX platform.

All three stocks have seen significant declines this year, with NKE, NIO, and APP dropping between 33% and 60%. The downturns reflect broader challenges in their respective industries, including market saturation, legal risks, and economic uncertainty.