Nike Taps Hyperice for Recovery Technology

Nike has formed a new partnership with Hyperice, a recovery technology company that supplies compression, percussion, and thermal recovery gear used in professional sports. The tie-up gives Nike access to Hyperice's recovery technology for future performance products and athlete support programs.

The collaboration supports Nike's effort to link its products with services focused on athlete recovery and training across multiple regions and sports. This push into recovery technology fits the existing mix of footwear, apparel, and equipment by adding services and hardware focused on how athletes warm up, cool down, and manage workload across multiple sports.

Nike's tie-up with Hyperice lines up with its push into performance categories and demand creation, supporting the catalyst around sport performance. However, it does not directly address risks such as high inventories or markdowns, which are currently affecting Nike's business.