Nvidia Customers Face Over 15% Price Hikes for AI Servers

Nvidia customers are bracing for price hikes of over 15% on servers containing the company's AI chips, according to Bloomberg News. The increases will affect systems shipped early next year and impact flagship Vera Rubin and Grace Blackwell chips.

The price hikes will depend on Nvidia's chip generation and memory configurations. Companies that build servers under contract for large data center operators such as Microsoft, Alphabet Inc.'s Google, and Oracle have informed their customers of the upcoming increases.

Nvidia is set to report its second-quarter results on August 26. The company has become a proxy for the broader AI ecosystem, spanning chip makers and companies financing the rapid expansion of data center capacity.