Nvidia Pursues Investment in $30B Valued AI Startup Perplexity

Nvidia is in talks to invest in Perplexity, an artificial intelligence startup, as part of a funding round that would value the company at more than $30 billion.

The potential investment comes after the two companies developed stronger business relationships. Perplexity's annualized revenue has grown to over $750 million from less than $250 million at the start of the year, according to The Information report.

The financing round would be worth billions of dollars and increase Perplexity's valuation by more than 50% from its previous funding round a year ago. Reports last year had put Perplexity's valuation at about $20 billion.