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P&G Picks PR Agency for Haircare Brands

Guavy AI Editorial Team
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Consumer goods giant Procter & Gamble (P&G) has appointed a PR agency to work across its Herbal Essences and Mielle Organics haircare brands.

The news comes as P&G looks to refresh its branding and marketing efforts in the competitive haircare market.

The PR agency will be responsible for developing and implementing a comprehensive communications strategy to promote the two brands, which are known for their natural ingredients and plant-based formulas.

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