Nvidia Shield TV Pro Price Hikes by 50% Amid AI Component Crisis

The Nvidia Shield TV Pro has seen a significant price hike of 50% due to the rising cost of components, including memory. According to WCCFTech, the device is now priced at $299 (about £225 / AU$429), up from its previous price of $199. The reason for this increase is attributed to the AI component crisis, which has led to a substantial rise in costs across the industry.

Nvidia's announcement stated that 'the cost of components, including memory, has increased substantially across the industry'. This statement suggests that the company is looking for someone to take responsibility for the rising costs. However, it seems unlikely that Nvidia will be able to identify a single entity responsible for this trend.

The Shield TV Pro remains one of the top streaming gadgets available, despite its price increase. It features a Tegra X1 system on a chip, which includes a 256-core GPU teamed up with 3GB of RAM and 16GB of storage. The device supports 4K HDR, Dolby Vision HDR, and can deliver up to 4K at 60fps using its AI upscaler.

Nvidia's GeForce Now streaming service may have contributed to the Shield TV Pro becoming a niche product. With its availability on multiple platforms, including smart TVs from LG and Samsung, it seems that Nvidia has moved on from this device.