Olymp Unveils Loyalty Programme Across Eight European Markets

Olymp Bezner KG has introduced a loyalty programme across eight European markets. The scheme, called Olymp Insider, went live on September 28, 2026 in Germany, Austria, Switzerland, Belgium, the Netherlands, Luxembourg, France and Italy.

Membership is free and requires a personal customer account. Purchases made in an Olymp brand store or on olymp.com earn two kinds of points: bonus points, which determine the size of an annual loyalty bonus, and status points, which place members in one of three tiers, Insider, Silver or Gold.

Each tier adds further benefits, including a one-off welcome bonus, early access to selected promotions, surprise gifts and invitations to exclusive events. According to Peter Hoever, managing director for sales at Olymp, the programme aims to 'hold on to direct customer relationships as more of the purchasing process becomes automated'. He added that the company expects the programme to raise individual customer value, satisfaction and repeat purchases.

In a later phase, members will be able to share their interests and preferences voluntarily. In return, Olymp plans to offer content, services and benefits matched to those preferences, allowing more personalised communication. The programme runs on the Loyalty Cloud of San Francisco-based CRM provider Salesforce and was designed and implemented by DIA Digital Consulting.