P&G Buys Supplement Brand Thorne Amid Health and Wellness Expansion

Procter & Gamble has announced its acquisition of supplement brand Thorne in an effort to expand its health and wellness division. According to CEO Shailesh Jejurikar, the deal is a strategic move for P&G to grow its presence in the market.

Jejurikar highlighted that Thorne is a well-run operation with a long history, which aligns with P&G's existing health brands such as Vick's and Oral-B. The acquisition will be officially announced on Tuesday, marking a significant development for the consumer goods giant.