P&G Strengthens Premium Wellness Position with Acquisition of Science-Backed Brand Thorne

Procter & Gamble Company (P&G) is acquiring wellness brand Thorne to strengthen its position in the premium wellness market. The acquisition, announced on August 4, comes as consumer interest in self-care and prevention continues to grow.

The financial terms of the transaction were not disclosed. P&G will acquire Thorne from L Catterton's Flagship Fund, which took the company private in October 2023. Perella Weinberg served as the lead financial advisor to Thorne in connection with the transaction.

Thorne is a science-backed health and wellness brand that develops products guided by clinical research and an in-house team of doctors, researchers, and scientists. The company operates a vertically integrated business model and manufactures supplements at its own facility in South Carolina.