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P&G's Gemz Launch Highlights Shift to Waterless Personal Care

Guavy AI Editorial Team
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PG
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Procter & Gamble's introduction of Gemz, a water-activated shampoo and conditioner tile, marks a shift towards compact, waterless, and low-water personal care formats.

This trend is driven by growing consumer interest in cleansing options that are suited to travel, gym visits, commuting, and other situations where conventional washing is inconvenient.

The Waterless Personal Cleansing Products Market is projected to increase from USD 520 million in 2026 to USD 1,911 million by 2036, expanding at a 13.9% CAGR during the forecast period.

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