PNG Chiefs and Coca-Cola Announce Groundbreaking Partnership Ahead of NRL Debut
The Papua New Guinea Chiefs have announced a premier partnership with Coca-Cola Europacific Partners ahead of their entry into the NRL in 2028.
Under the multi-year agreement, Coca-Cola's branding will be prominently displayed on the team's jerseys and the company will hold exclusive category rights within the non-alcoholic ready-to-drink beverage market across match days, media assets, hospitality suites, and community platforms.
PNG Chiefs CEO Lorna McPherson highlighted the significance of the partnership, saying: 'Coca-Cola is one of the most recognisable brands in the world and to have CCEP partner with the club is a powerful endorsement of what we are building.'
Country director at Coca-Cola Europacific Partners Papua New Guinea Tim Solly added that their association with rugby league has shown its power 'to unite communities, inspire future generations and create lasting pride for Papua New Guineans.'