Procter & Gamble Skincare Brand Targets 'Leftover' Women Globally

The 'Leftover Women' campaign by Procter & Gamble's SK-II skincare brand has gone viral, spreading an empowering message globally. According to a review by Social video expert Be On, the campaign aims to tackle the societal pressure on women in their 30s and beyond who are unmarried.

The campaign targets these 'leftover' women, highlighting the importance of self-acceptance and self-love. Be On notes that the message resonates with a global audience, transcending cultural boundaries.

Be On praises the campaign for its impactful storytelling, saying: 'the latest campaign from Procter & Gamble skincare brand SK-II, Marriage Market Takeover, is an engaging social video.'