Procter & Gamble's Fixodent Offers Up to 13 Hours of Hold for Denture Wearers

Procter & Gamble's Fixodent Complete Original Denture Adhesive Cream is designed for full and partial dentures, offering a strong and long-lasting hold that lasts up to 13 hours. The cream contains five ingredients, including calcium/zinc PVM/MA, mineral oil, petrolatum, cellulose gum, and silica. According to the American Dental Association, Fixodent Complete Original has been accepted for temporarily increased retention of complete dentures when used as directed.

The product is available in a 2.4-ounce tube, priced up to $10.99 at CVS as of September 23rd, 2026. The formula is free from sulfates, artificial colorants, artificial flavors, artificial sweeteners, and genetically modified cellulose gum, making it a suitable option for those seeking a conventional cream adhesive with a food-seal feature.

It's essential to note that Fixodent Complete Original is not intended as a cleanser or replacement for professional denture fitting. Users should follow the product label and consult their dental professionals for guidance on proper use and fit of dentures.