Publicis Ditches Coke Media Pitch After Winning Big with Pepsi
French agency group Publicis has withdrawn from Coca-Cola's global media pitch. The decision comes after PepsiCo awarded its global media account to Publicis.
The move is a significant blow for Coca-Cola, which had been seeking a new media partner.
Publicis was one of the top contenders for the Coca-Cola account, but it appears that the agency has opted to focus on other opportunities, including the recent win with PepsiCo.