PwC UK Taps Industry Veteran for Chief AI Role

PwC UK has appointed Jeremy Bassinder as its new chief AI officer. This move comes as the company aims to help businesses scale their AI capabilities.

Bassinder returns to PwC after a nearly three-decade career at IBM, where he most recently headed up generative AI consulting for the UK and Ireland region.

In his new role, Bassinder will focus on helping clients use AI to generate value, develop necessary skills for responsible adoption, and ensure proper integration throughout their organizations.