Rassie Erasmus Calls Up Lucky Fans to Join Springboks

The Springbok rugby team has partnered with Coca-Cola for their latest campaign, 'Call-up to Be A Bok', which gives fans a chance to experience the World Champions up close. The campaign features legendary coach Rassie Erasmus calling up lucky winners to join the squad.

In the first TV commercial, Erasmus urges all South Africans to enter the competition and be called up by him to the Boks. In the second ad, one fan is given a once-in-a-lifetime experience, joining the team for a match.

The campaign includes flights, hotel stays, attending the Captain's Run, and watching the Boks live from prime seats. The Springbok Fan Cans feature illustrated portraits of capped players, including five Women Boks.