ReDEFY Flips Consulting Sales on Its Head with 'Built Before the Meeting' Campaign

ReDEFY, a pure-play Salesforce consulting partner, has launched 'Built Before the Meeting,' a campaign that flips traditional consulting sales on its head. Instead of pitching solutions to clients, ReDEFY builds working Salesforce Industry Cloud solutions for specific vertical problems before meeting with them.

The first public proof of this model is live now at redefy.com. ReDEFY has built a Salesforce destination for California's Certified Unified Program Agencies ahead of the state's CERS NextGen transition deadline in January 2027. This solution can be viewed by any agency facing the same deadline, showcasing publicly available regulations, county documentation, public forms, and ReDEFY's experience translated into a working Environmental Health platform.

ReDEFY has already completed six large-scale builds for California counties, each specific to their jurisdiction and programs. The 'Built Before the Meeting' model is designed for growing and mid-market commercial organizations that need to move quickly, but it's easiest to prove in the public sector where regulations and processes are publicly available.

'Most partners hold their best thinking hostage and only invest their time once a client has signed a contract,' said Manosh Chakravorty, Co-Founder and CEO of ReDEFY. 'We do the opposite.'