Rosenblatt Sees $360 Price Target for Amazon Amid AI Concerns

Rosenblatt Securities has raised its price target for Amazon.com Inc. (AMZN) shares to $360, citing concerns over AI's impact on the company's business.

The firm argues that market sentiment is unfairly treating agentic commerce as a binary threat to Amazon's advertising economics and that this perceived disruption risk is overstated.

Rosenblatt believes that even if the retail media model changes, Amazon can navigate this period of transition without significant impact due to its history of adapting to secular changes in consumer behavior.