SaaStr Sees $2.7M Revenue Boost from Agent-Driven Outreach

SaaStr, the world's largest community for SaaS founders, had a problem - thousands of warm leads were sitting untouched in their Salesforce instance. These prospects had explicitly raised their hand and shown interest in sponsorships, tickets, and partnerships, but were being ghosted by sales reps focused on closing bigger deals.

The company deployed agentic outreach powered by Agentforce Sales, which sent personalized emails to these leads, followed up with them, and handed high-value leads off to sales reps when they were ready to buy. The results were impressive - $2.7 million in closed revenue, a 72% open rate on outreach emails, and a pipeline of $3.5 million.

SaaStr built Hexi, the agentic outreach agent, in Agentforce Builder inside Agentforce Sales, which allowed them to go from concept to live in just three weeks. The company seeded the agent with 1,250 leads via manual CSV upload before scaling it up. Even in that initial build, Hexi drew from multiple data layers to write personalized outreach for each lead.