Salesforce has struck another major deal, agreeing to acquire AI-powered call-center company Cresta for $2.7 billion. This acquisition marks the 12th deal this year for Salesforce CEO Marc Benioff, underscoring the company's aggressive expansion strategy.
The purchase highlights Salesforce's deepening commitment to artificial intelligence, a key focus area as the software giant seeks to enhance its customer service offerings. Cresta's technology is designed to improve call-center efficiency through AI-driven insights and automation.
With this latest acquisition, Salesforce continues its spending spree, reflecting a broader trend in the tech industry where companies are investing heavily in AI capabilities to stay competitive. The deal is expected to close in the coming months, subject to regulatory approvals.