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Salesforce Acquires Fin for Enhanced Customer Service Capabilities

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Salesforce has completed its acquisition of Fin, a customer service automation company. The move brings Fin's AI-powered customer agent platform and team to Salesforce, along with a customer base of over 30,000 companies.

Fin's technology works across multiple channels, including live chat, email, WhatsApp, SMS, voice, and Slack, with an average resolution rate of 76%. The platform is powered by Fin's proprietary AI model suite.

'The #1 customer agent meets the #1 CRM,' said Marc Benioff, Chair and CEO of Salesforce. 'Fin brings proven agent technology and an extraordinary AI team to Salesforce, making Agentforce even more powerful for customer service.'

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