Salesforce Boosts Brunello Cucinelli's AI-Powered E-commerce Platform

Salesforce has invested in Brunello Cucinelli's e-commerce innovation, Callimacus. This AI-powered platform was launched by the Italian luxury fashion retailer in January this year and has already seen significant growth.

The platform uses design principles that ditch traditional website navigation in favor of AI-aggregated buyer experiences tailored to each shopper in real-time. After just eight months since its launch, Callimacus has received over 40 inquiries from other retailers interested in adopting the technology.

Salesforce's investment will support the deployment of Callimacus for new clients in Europe and North America, boosting growth of the operation's engineering and AI research teams to speed up future product development. This partnership is also expected to scale commercial operations across these regions to third parties.