Salesforce Joins AI Shopping Frenzy with Carter

Salesforce has entered the AI shopping space with its new shopper agent Carter. This tool is designed to compare prices, answer customer questions, and facilitate payments within a chat interface.

Carter is part of Salesforce's Agentic Commerce platform, which enables businesses to use AI-powered chatbots and agents to recommend products to customers. According to Caila Schwartz, head of Salesforce Agentic Commerce, the number of shoppers using an AI agent as their first step in the shopping journey has seen a 200% year-over-year increase.

Schwartz emphasizes that getting products recommended by AI chatbots and agents is crucial for businesses' success. As the use of AI-powered shopping tools grows, it's becoming increasingly important for companies to optimize their online presence to be visible to these bots.