Salesforce Inc. has reached an agreement to acquire Braze Inc., an AI-driven marketing platform, for approximately $5.7 billion in enterprise value. The deal, announced on Tuesday, will see Salesforce pay Braze investors $47.50 per share, marking a 58% premium over Braze’s closing stock price on Monday. The acquisition is expected to close in Salesforce’s fiscal 2028, which starts in early February.
The acquisition underscores Salesforce’s commitment to expanding its capabilities in AI-powered marketing solutions. Braze’s platform is designed to help businesses engage with customers through personalized messaging and data-driven strategies. The premium price reflects the strategic value Salesforce sees in integrating Braze’s technology into its existing suite of products.
Salesforce has been actively pursuing growth through acquisitions, particularly in areas that enhance its cloud-based services. The addition of Braze is expected to strengthen Salesforce’s position in the competitive marketing technology space. The deal is subject to regulatory approvals and other customary closing conditions.