Salesforce Inc. has announced its plans to acquire Braze Inc., an AI-driven marketing platform, for approximately $5.7 billion in enterprise value. The deal, revealed on Tuesday, will see Salesforce paying Braze investors $47.50 per share. The acquisition is set to close in Salesforce’s fiscal 2028, which starts in early February.
The acquisition underscores Salesforce’s commitment to expanding its capabilities in the marketing technology space. Braze’s AI-powered platform is designed to help businesses engage with customers more effectively, making it a valuable addition to Salesforce’s suite of tools.
While the deal is expected to close in the next fiscal year, the exact timeline and integration details have not been disclosed. The acquisition is likely to strengthen Salesforce’s position in the competitive marketing software market.