Salesforce Unlocks Core Product Capabilities for ISV Partners

Salesforce has announced its most extensive ISV product release to date, offering more ways for businesses to build, stand out, and grow. The company is opening up more of its portfolio than ever before, providing new capabilities across various industries including service, voice, health, financial services, IT service, and backup and recovery.

The expansion gives businesses access to core product capabilities previously available only to Salesforce customers, allowing them to move ideas off the backlog and into products that reflect their expertise. With headless options, APIs, and open standards such as Model Context Protocol (MCP), businesses can bring Salesforce capabilities into their own products, digital experiences, and conversational interfaces while keeping their brand and customer experience front and center.

According to Salesforce, this is more than just a bigger catalog, it's a chance for businesses to revisit ideas sitting in their backlog and ask themselves what if they didn't have to build all of this themselves. The company provides the foundation, while businesses bring their industry expertise, customer relationships, and product vision that make the experience theirs.

The result is less time spent building common infrastructure, a faster path to market, and more ways to turn customer demand into growth. Salesforce has outlined five ways partners can turn these new capabilities into products and growth, including turning data protection into a premium offering and building connected service experiences.