Salesforce Unveils Agentic Enterprise Strategy at Dreamforce 2026

Dreamforce 2026 is Salesforce's annual event taking place September 15-17, 2026, at the Moscone Convention Center in San Francisco. The conference focuses on Salesforce's Agentic Enterprise strategy and includes product announcements, customer use cases, hands-on learning, peer networking, and a free virtual program on Salesforce+ from September 15-18.

The event is relevant to business leaders who are asking hard questions about AI ambition and day-to-day operational change. They want to know which workflows should agents handle, what still needs human judgment, and what has to change in the data, process, and governance model before AI can be trusted with meaningful work.

Salesforce is extending CRM beyond its own interface through its Model Context Protocol servers, which enable Slackbot to access CRM, Tableau, Data 360, and connected applications. This could bring customer context and CRM actions into the channels where sales, service, technical, and partner teams already work together.