Salesforce Unveils Expanded AI Strategy with AIForce

Salesforce has unveiled its expanded artificial intelligence strategy centered on 'AIforce', which combines enterprise data, applications, AI agents, and new interfaces to access 'trapped value' in existing systems.

AIForce includes four layers: Data 360 for integrating, federating, and harmonizing data; applications and business semantics; Agentforce agents; and AI-powered interfaces.

During the Dreamforce keynote, Salesforce demonstrated Claudeforce, an interface built with Anthropic's Claude Cowork, which allows users to create customized command-center interfaces that display sales pipeline, service activity, and marketing data.